Policies
Cookie policy
Last updated October 2026
Cookies we and Google set
| Name | Purpose | Duration |
|---|---|---|
| wm_consent | Remembers your cookie choice | 12 months |
| wm_sid | Groups page views into a visit for first-party analytics | 30 minutes |
| wm_vid | Device identifier for first-party analytics and abuse prevention | 12 months |
| wm_sig | Device signature used to group browsers on the same device | 12 months |
| wm_cc | Your country, so links can point to the right regional store | 7 days |
| _ga, _ga_* | Google Analytics 4 (UK, EEA and Switzerland: only after you accept; elsewhere until you choose “Essential only”) | Up to 2 years |
| Google ad cookies (e.g. __gads, __gpi, IDE) | Show and measure ads, where ads are shown (same consent rules as Google Analytics) | Up to 13 months |
Third-party cookies
When you click through to a retailer, that retailer and its affiliate network may set cookies on their own domain. We do not control those cookies.
Managing cookies
You can change your choice at any time with the cookie settings link in the footer, or block cookies in your browser. Blocking cookies does not stop the site from working.